Post-it Video Shoot

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In April we shot a fun test spot for the 3M Post-it brand. Using a simple green screen set-up in the Subvoyant HQ, we shot the actor in a variety of poses that were later transformed with post graphics to make it look like he is hanging off the wall from a Post-it note.

New York Times

Subvoyant’s work on the POST-IT SUPER STICKY television campaign was featured in the New York Times this week as part of an article about the brand’s 30th anniversary.

Read the article HERE.

Dancing in the Streets

Director Jason Cacioppo’s new video for Jaydiohead was filmed on location in three New York City boroughs – Brooklyn, Manhattan and the Bronx – including the streets of Soho and the Coney Island seaside boardwalk. Jason did all the location work himself, scouting and securing some far out locales to capture that only-in-New York feeling.

Jaydiohead “Ignorant Swan Medley”

Jaydiohead “Ignorant Swan Medley” Directed by Jason Cacioppo

Tangerine Eyes and Marmalade Skies

Alessandro Magania and Max Tannone on set at Picture Ray Studos for the Lint Roller shoot. March, 2010.

Photo by Jason Cacioppo from the RED camera.

Special Effects

For our second water shoot, Tony Cacioppo built a more elaborate working water rig attached to a kitchen faucet, with help from electronics master Jared Cohen. There was no sink because the water went directly into the product we were shooting.

Photos by Adam Dugas.

The Wet Look

Another recent shoot at Subvoyant required water effects. For our first day of shooting we used a simple siphon and funnel system.

Photos by Adam Dugas

Subvoyant Studios

Director Jason Cacioppo, Max “Jaydiohead” Tannone on boom and AC Patrick Riordan prepping the RED camera for a quick and rough shoot at the Subvoyant office, which often doubles as a small studio. Art director Alessandro Magania tricked out the curtains and made the fake bodybuilder magazines.

Photos by Adam Dugas.

Scotch Lint Roller

In March, Subvoyant made a spot for Scotch Lint Roller that we shot at Picture Ray studio in Manhattan. Jason Cacioppo was the director. In addition to two human actors, we also hired a dog and a cat.

We tend to use Dawn Animal Agency for all our animal talent. They provided us with twelve dogs and cats for the Scotch Fur Fighter spot we made in 2008.

Of course the cats, while generally well-behaved, don’t take direction very well. This short video includes off-screen sounds from the cat trainer. Click the photo to play.

Photos by Adam Dugas.

Fischerspooner “The Best Revenge”

Directors Jason Cacioppo and Adam Dugas release their kaleidoscopic new music video for Fischerspooner’s song “The Best Revenge.”

With dancers popping on the screen like a digital Busby Berkeley fun house, the video captures the energy and dynamism of the eclectic electronic performance group. The choreography by Vanessa Walters and wardrobe by Elise Fife were created for the band’s show “Between Worlds,” which toured the United States and Europe in 2009. “The Best Revenge” is featured on Fischerspooner’s latest album Entertainment (2009).

Like the directors’ first collaboration with the band for the song “We Are Electric,” the video was shot in the historic Performing Garage in New York City using the Red One camera. “We Are Electric” won raves for its ravishing visuals and was included in the film festival “A Shaded View on Fashion Film” at the Centre Pompidou in Paris.

“The Best Revenge” was given its world premiere in the Hayden Planetarium at the Museum of Natural History on January 8, 2010.